In the Crowd, but Exceptionally Sui Generis
Being a pro in your competing industry is the only ultimatum to survive, thrive, and prosper. Above all, it takes a lot of persona, charisma, and action to be the market leader! So, what’s the secret ingredient for being the game-changer? Is it that niche that paves out or it’s the ‘thinking out of the box’ providing the upper hand? Business is undoubtedly challenging. There is a constant struggle with a positive efficacious mindset; dealing with scarce resources, and updating contingency plans. Other than that, there is a lot of force competition between companies. These sophisticated terminologies might make you feel overburdened. However, being unique and distinctive in a crowded marketplace doesn’t have to be that surreal.
It’s simple; regardless of the size and type of the business, it’s all about core values, higher sales, and customer loyalty. Well the thing is, to stand out in a crowded marketplace isn’t a mere choice for current companies, it’s an OBLIGATION!
The Holy Grail of Core Values
What’s your company’s vision? Does it tell your story and diligently define your core values? Does it contribute to the welfare of the community? Today people are immensely conscious about quality, which is synonymous with transparency. Being honest about core values not only attracts potential consumers, but it makes the company’s reputation credible.
Furthermore, this also applies to your business processes. Always have a market-driven spirit. Offer products that are quality-oriented, cruelty, and child labour free. Your core values should be supportive of the three pillars of sustainability: Environment, Economy, and Society.
Incorporating these pillars provides a purpose that is larger than life. Leading towards the new deliverables enables the firm to thrive and revise the corporate commitments to fundamental concepts such as shareholder value, efficiency, and sustainable growth. Publicly share such core values for more awareness and transparency.
Embed Corporate Social Responsibility in every company’s core values. With the effective adoption of CSR values, business firms can eliminate the detrimental influences of their business process on society. Companies can find different methodologies in their services or alter their value chain processes that focus on benefiting the community at large. Robust and sound CSR theoretical models map out the pathway, pave out the organizational mindset, and aid firms with delivering value to their customer base. For example, with every parcel delivery, a plant is harvested. Beyond helping out the customers, there are perks for employees as well. Employees get acknowledged in each of the company’s important decisions, especially related to socially responsible activities.
With training and orientations, they learn new skills and core competencies. These are the most critical aspects of core values that differentiate you from others. The same perspective applies to third-party carriers, in short, applicable for every organizational member and stakeholders. Core values addressing the needs of the people, environment, and economy will award your business entity with an upper hand.
Drop the “UNIQUE” Bomb with a USP
Yeah sure, you are another delivery service provider. So, what’s new with you? What’s your niche? Well, it’s the ‘unique selling proposition’ that distinguishes you from the crowded marketplace; it makes you noteworthy when your company creates benchmarks of its own. While you introduce new technological breakthroughs, embrace change, retain the customer base, and eliminate client churn, you become a showstopper for your competitors! Awesome USPs directly acknowledge the particular needs experienced by the firm’s potential consumer.
However, to make evident, your value proposition should be one of a kind. It should be mind-blowing and memorable as well. Customers aren’t interested in purchasing your product; they are more conscious about solving their problems. Your USP should have a ‘problem-solving approach’ – for example, ViaMe’s USP is ‘instant delivery.’ People acknowledge that it is the best delivery service provider on its commitment to instant delivery, which they guarantee to be within 1 hour of booking the service.
Furthermore, the value-added services attained by the customers are reliability and cost-effective delivery within Dubai. The essential point companies should understand is that the USP should not be just words, a show window promotion, or a product/service puffery; Every product or service offered by the company should be with a specific advantage.
Sales – Make or break your company
Elevating sales is all about the ‘impact.’ There is a long list of persuasion methods.; Before getting into that, the quality and reliability of your product and services should be on the spot. For example, delivery services do not only move parcels from one destination to another. The market leaders in the industry have to ensure specific traits mandatory for peak quality services. Other than profitability, the product should enhance the lives of its users as well.
The motto should be ‘enhancing the lives of common people.’ Not only is the business transformed, but the sales catapult into the mesosphere! It doesn’t mean that you have to be philanthropic, but the focal point should genuinely benefit the customers. Customers will admire your products and services if they are enjoying the offered value(s). The company can also conduct a market survey for more efficiency and understanding of the main problems people face with the product and service.
Addressing customers’ problems reassures them. What kind of problems is your company capable of solving? What challenges has your company identified? Understand that it isn’t that easy to pinpoint the issues; sometimes, they can be prominent while in some situations, they can be unclear. They can be a side effect to a problem or even be an issue for the minority. Among the few things to stand out in the crowded marketplace, the company should be able to resolve a problem for the general public.
Then comes the chapter of escalating the sales: value-added services. Customers are eagerly interested in this arena. Free and instant deliveries, shopping vouchers, complimentary gifts, you name it, all are a part of Value Added Services. Companies can even offer economical packages, fantastic deals, or show their appreciation by sending them greetings on special occasions. Value is the cornerstone of continuous progression. By providing substantial VAS, often non-users become the most loyal customers of all time!
Exploiting opportunities with Integrated Marketing Communication (IMC)
Merely a simple concept, IMC ensures that all forms of communicational messages wrap around customers. Such harmonized integration works effortlessly. Your customers are updated with information regularly. Whether it’s about new arrivals, discounts, promotions, and VAS. With vertical, horizontal, external, internal, and data integration, BAM, your company has knocked down its competitors. In such a persona, the company consolidates its reputation, promote the offered value, and nurtures its relationship with consumers.
The digital age has introduced varied opportunities for business firms; staying connected with your customers, 24/7 does the trick! The casual convos through Facebook, Twitter, and Instagram enlightens your customer family with love and friendliness. In return, your customers have a sense of belongingness with the brand. Customers get the idea that our preferred brand acknowledges us individually. It cements an infusion of loyalty with your family and the latter safeguards your company from onslaught rivalry.
Furthermore, what separates your company from the rest of the competition is the profitability as well. IMC supports in elevating revenues through escalated efficiency and effectiveness. At its most core level, a disjointed myriad of information can never make ‘the impact’ but only a unified message.
Customers are super busy with their lives and chores. Only crystal clear and consolidated brand messages can constitute of better chances to pass through the almost fifty commercial messages that they listen to in a day.
Furthermore, IMC makes it possible to link messages, provide timely reminders, discounts, special offers, and updated information. Systematic planning and organizing in a sequence, aligned with the consumer buying process, can become the ‘competitive strategy’ of the company. It will also be a huge blessing on the customer’s part – they will get out of the ‘misery of choice’ in their busy and hectic lives. They will have complete knowledge about who’s best in the relative industry.
The Official Website is your Icebreaker
Other than the brick and mortar success, your digital presence matters a lot. In the digital age, they are the storefronts representing you and your brand.
Although it’s an old school quote, I believe in it, “The first impression is the last impression.” Your website should be a BIG BANG, aesthetically. It should pop out with vivid colours, personalized, and have a user-friendly design. In short, the website’s design and user experience are IMPORTANT; it should be an absolute showstopper! Firstly, the website should be dynamic, trendy, and have a flow; this will make it distinctive and eye-catching for sure.
The most integral part: embrace smart and unique content; this will enable the unknown visitors to have tailored content personalized exclusively for them. Your website can talk about the value proposition of your product/service offers; there can be an introductory brief regarding the benefits or value offered by the product. For example, the punch line can be ‘hassle free instant delivery at your doorstep.’
Astonish your customers with valuable & bold content
Today’s consumers are smart; they are well aware of what’s in and what’s out. So, it’s pretty challenging to persuade them. However, to stand out in a crowded marketplace, one should offer more engaging content that is unique, mesmerizing and empowering as well. Marketing your product is just like art – a blank canvas where your creativity through strokes await you! Engaging your customers through blogs is an essential key.
That is done by sharing helpful content and valuable posts. However, the content should be overwhelming rather than old and boring. Talk about something that inspires your customers; get their groove back! At the end of the content, you can highlight the essential key points regarding the product, services, and industry. More so, the tone of the information shared should be casual and frank rather than academic! Convey knowledge on a personal level, sound like more of a friend. Companies can also place Customer Relationship officers for a friendly chit chat!
The C’s between your Sales & Marketing Team
It’s all about communication, collaboration, and teamwork that makes ‘The ALIGNMENT.’ It’s mandatory! I REPEAT, IT IS MANDATORY. The landscape has gradually shifted, and due to the rapid pace of innovation, companies are reinforcing the incremental changes. Though this cannot be evident in isolation. Neither it’s a one-person show. It takes courage, teamwork, and cumulative motivation. With knowledge sharing behaviour, leaders should give a shot to the testing of new strategies that are out of the box. It’s all about being one step ahead of the rivals in the contemporary digital platforms. However, for accomplishing all this, both of the departments have to break any data silos between them. They have to rejoin their efforts and unite for a higher purpose! The departments should have something up their sleeves and make possible what is impossible to stand out in a crowded marketplace to avoid any possible ordeals.
Ethical work practices; The commanding force
Among the list of ‘how one can position itself distinctively/ how to stand out in a crowded marketplace’ reputation is the top-notch consideration. For companies, it is one of the most indispensable assets of all. Many companies have lost their prestigious glory due to unethical practices. Once you lose your credibility in the eyes of the public, it is highly dilemmatic to rebuild your reputation. Consistent ethical behaviour is the key to growing success. Other than customers, shareholders, and likely, the potential investors are attracted to your company’s ethical regime. Your company should always preserve a commitment toward moral foundations. There should be respect for the diverse workforce, environment requirements, and morally acceptable market practices. RESPECT FOR EVERYONE and EVERYTHING! The leaders provide lucid elaborations about what is right and what is wrong. Playing the game in a safe zone will ultimately take your business to higher peaks of prosperity.
The Final Wrap-up
Standing out in a crowded marketplace isn’t a mere choice; it has become essential to compete in a ferocious business arena. Through an in-depth analysis of the article, you can figure out every important detail on how to rise and shine among numerous competitors. Whether it’s the core values, higher sales, the USP, or offering valuable content, it revolves around your customer. Your customer should be a top priority – A CONCERN! Consider them your family; they will do the rest of the magic. Okay, now you would be thinking everyone says that! Everyone brags about it. What’s important in that? It is your customer to whom you are selling your products and services. With a long list of alternatives, you might think of becoming unique and distinctive. But it is not a choice; it is compulsory.
To survive, your company has to be unique and inspiring in the long run.